Friday, September 26, 2008

Simplify

"Simplicity is the hardest thing of all" was the title of an art show I did in 2001. All of the works were sumi paintings which use just a few expressive lines to capture the essence rather than the literal appearance of the subject.

Simplicity is hard with words, too. I work for an internal corporate design agency and we're always trying to get our marketing department to trim their words down. More is not better. But it's hard and they often resist.

But rather than trying to explain, I'll give you this post. Leon Ho says it much better than I could.
Limit Your Word Count When Making a Point

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